There always remains a bit of confusion around what kind of designer you might require for any given project. Would you need a UX designer, or perhaps a UI designer would do? This article is to make you understand the mysteries of UX and UI design and spot the difference between the two. User Experience (UX) is the “feeling” or the internal experience of the user on interacting with any product or service of any business. User Interface (UI) aims at the various series of pages, screens, and functional elements (buttons, icons, and controls) that you interact with on a device like a tablet or a smartphone.
What is UX Design all about?
People visit your website to complete an action. They generally have an aim in their mind. Whether they’re in search of the perfect jacket for a night out or a sassy club for a bachelors’ party, they come to your website for the answer/end-goal of their search or question. Good user experience designers always focus on the interactive side of the product or service, which includes how it behaves, like a product page or a login page, and the way in which the person might interact with it, including where they might click first.
One of the various ways which UX designer uses to approach designing an experience for a certain user is by conducting face-to-face interviews for observing their behaviour. This is done with the help of identifying verbal and non-verbal stumbling blocks while interacting with a website, leading field research and gathering data for refining and rehearsing the “ultimate” user experience.
What is UI Design all about?
User Interface (UI) design is a very large field. It is becoming more famous by the day. Now, not only companies with a web presence but many other companies which develop products or provide services are catching on to the value of understanding their users. User Interface design is limited to user interfaces but this doesn’t mean that it is limited to the graphical user interfaces of computers, tablets, and mobile devices. Interfaces on many other products these days like watches, washing machines, car dashboards, vending machines, ticket kiosks and many more can also be witnessed.
In theory, UI is an amalgamation of content like documents, texts, images, videos, etc., behavior like what happens if I click/drag/type, and form such as buttons, labels, text fields, check boxes, drop-down lists, graphic design, etc. It takes a keen eye, excess practice, and a lot of trial and error for getting better at it. Being a UI designer, the aim should be of creating a user interface which is engaging, beautiful, and also designs an emotional response from the user for making products more lovable and beautiful. Design is not all related to learning to use the software of the design —although that’s certainly important and significant. The software is like a sword of the designer.
The designer requires the sword to fight the battle, but that is not all you need to learn to use. He or she needs to learn the strategies, processes, tricks, and tips of the fight to win it. The designer needs to brainstorm, experiment, test, and understand the users and their journey throughout using the product. It’s almost impossible to release the UX from UI or the UI from the UX. However, if we were to try, we might conclude that UX design helps users to accomplish meaningful tasks across various platforms and services. UI design, however, makes compelling and aesthetically pleasing interfaces which connect with humans.